Meaningful and accessible marketing. Understanding our audiences and how they can access us is the single most empowering tool in the long term growth and evolution of your art form. Whether you are an artist, an actor, a company or venue.
From my experience leading the marketing departments of the industry’s most prolific companies and organisations, I have access to the sector’s most valuable resources in audience development, design, digital development and much more.
Work with me in producing high value content and dynamic campaigns that will elevate your project, brand or venue to its most it’s full potential.
Allow me to share the bank of learning that will transform the way you think about social media and online presence.
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Copy writing.
Creating the language, the style and the vocal identity of your work. Work with me on producing literature that describes your project accurately.
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Sales and ticketing strategy.
The price point is often the first barrier to audiences interacting with your work. I can help you strategise effective pricing that reflects your desired audience and income. I can also set up and configure box office and ticketing strategy and systems, including Spektrix.
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Content creation.
I can produce high value content on budget and on short timelines, working to maximise the effect of your digital strategy and targets.
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Marketing campaign planning.
I consult on multi-dimensional and cross-channel campaigns, using industry mapping and key metrics to effectively grow your business, brand and audience. Use me at the start of the project to lay out long and short term plans for your team to manage.
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Brand consulting.
Whether creating, managing or updating your brand, I can help revolutionise your external communication. Your brand and visual guidelines can be a key cornerstone in consistency and recognition, and I can help get them to their best place.
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Creative direction.
It all starts with strategy. Utilising key influences from your story, business plan or goals, and transforming them into a coherent creative framework. When creativity works with strategy, magic happens.
Let’s work together.
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Productions.
I can use your budget in the best way, to create assets, campaigns and content for productions.
Project: Peter Pan, Reading Rep Theatre
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Consultation.
I can work with you short term and long term in developing audience development strategy, season launches, project management and procedure planning.
Project: The Importance of Being Earnest, Tara Theatre. Photography: Harry Elletson.
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Project and event management.
Whether it’s overseeing content creation, producing panel or supplementary events, or building your attendance, I can work with you to maximise the success of your project.
Project: Veduna Retreats